The Bevi EDGE

The Identity Protocol: Why Brands Lose to $800 Cowboy Boots

Will Leach

Published on: 06/10/2026

Discover why traditional marketing fails and how to uncover your buyer's ultimate aspirational identity using a proven three-step behavioral science protocol.

Behavioral ScienceMarketing PsychologyConsumer IdentityGoal Pursuit TheoryBrand Strategy

As the foremost experts on behavioral science-based research and marketing, Mindstate Group provides marketing research and marketing professionals the tools needed to exponentially grow their brand using the power of behavioral science research and behavioral AI.